Tuesday, 3 December 2013

Textual Analysis - Angels - ASAP ROCKY

Reinforces stereotypes - drugs smoking within the video as at the beginning of the video and all throughout he is seen smoking a lot of 'joints'. Being a very controversial topic highlighting and glorifying the conventions of smoking drugs.There is also a lot of bass on the song, other soft instruments such as bells and the editing of the soft voices of a choir are overpowered by big bass beats and other fast beats showing the stereotypes of a typical rap video of the new ages. 

Also,  

Mosaic of camera movement 

Audiences relate to this - as some of A$ap Rocky's target audience may aspire to be like him and he is negatively influencing them to do crimes such as drugs, mugging and harming people in order to make him and his 'clique' look more superior. - going with the Bobo Doll experiment 

they call me young drug dealer, they call me young thug nigga

shows the stereotypes of black people and how they would usually mug stores and get money rather than making money by themselves. Also goes with alvarado's theory of them being both poor and pitied within society. 

How they are 'jumping' people and taking their personal belongings being another stereotype in which black people are represented negatively 

Fashion sense of A$ap Rocky being good and 'thuggish' with his golden grills in his teeth showing that he comes straight from the ghetto. 

Also as they are on bikes, wearing masks it could be seen as intimidating as none of their faces are seen whilst hiding behind a mask going with the theory of Fanon of hiding behind a white mask especially because they are black.  

As they are also tatted, it shows that they are thugs 'from the hood' and may connote how tough they are. 

A$ap Rocky bringing out a gun within the music video may encourage a lot of negative gun violence to his fans. 

Camera movements such as montage shots are shown throughout the video bringing a montage of shots of different crimes such as gun crimes, violence, drugs etc. 




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