Ideas for the project.

Summarise your idea;

- Explain who you're working with and why;

I am working with Mathew, Rohit and Kiran. This is because all of our critical investigations link together of the portrayals of black people and how they are represented within the music and film industry. 

- Make at least three links to your Critical Investigation;

The 3 links to my critical investigation is that we are doing it on representations of black people and ethnic minorities, also it will be a spoof reinforcing the stereotypes regarding black males. Furthermore the genre we have picked will also link back to my critical investigation of a crime drama.

- Explain what elements you've learnt when doing your essay that you'll apply in the production;

The elements I have learnt while doing my critical investigation includes having to be careful when reinforcing stereotypes regarding black males as people could get easily offended and we cannot talk bad about key events in the history of black culture as this may easily be seen as offensive, so we would have to make sure that we do not offended someone too majorly.

- Identify the target audience (demographics, psychographics);

The target audience will be mainly those of ethnic minority and black males/females this is due to the fact that we are reinforcing the stereotypes about them as a spoof, they will also mainly be of the CDE class so working class and the younger generation, this is also due to the comedic genre of our production as the younger generation are more likely to be able to relate to the characters as although it is a comedy, I feel that it is important for the audience to have a direct connection with not only the storyline but also with the characters in order to the movie to generate sales. 

- Explain where/which channel/when it would appear and how your text will appeal to them;

As we are doing a movie trailer, the production would most likely feature in the cinemas then on Sky Movies comedy or Film4 as these are the channels that would support our genre and film, it will also appeal to Sky comedy as they have a channel that shows only comedy movies and Film4 also shows British comedy films for example; Anuvahood or Ill Manors. 

- list ten additional genre conventions you aim to incorporate. 

Humour(dark) -Dealing with disturbing subjects such as death, drugs and violence

Costume - Commonly seen gangster clothing such as tracksuit bottoms, jeans, hoodies, trainers etc. 

Setting - Usually a bright place for example a city or town, for teen comedies mostly schools.

Camerawork - Natural shots, everyone is usually of the same status so mostly mid-shots and close ups. 

Lighting - Would usually be bright due to the comedic genre, usually natural light which make the scene look happy. 

Props - Props would be important in a comedy, so using small things which are funny in the movie 

Characters - usually a contrast between someone stupid and a group of intelligent people, shows the change in status too.