Monday, 23 September 2013

Homework

Digital Media

The Guardian:
Ghost: the UK blogging platform that won't and can't sell out to Facebook
Link: http://www.theguardian.com/technology/2013/sep/23/ghost-uk-blogging-platform-facebook

Ghost is a new  blogging platform which offers a simple, clean and free publishing tool for independent bloggers. John O'Nolan is one of the few people in the world to turn down $1BN from the Facebook producer Mark Zuckerberg. O'Nolan stated "If Facebook came to me tomorrow, and said ‘here’s $1bn, we want to integrate Ghost into Facebook’ … no matter what the human side of me wants to do, I cannot.” He added “We don’t want to make millions,” he says. “I personally, categorically do not want to make millions. I had huge ambitions for making a million before I was 25, the start-up dream… but then I realised if I had a lot of money, I would buy a Lamborghini and a house, and six months later I would just be bored.”
The Ghost UI

My View:
O'Nolan wants to be target high end audiences; well known brands/companies such as CNN, The Times & The Guardian, if he's successful with his product. However, to start off with, he wants to start approaching beginners. The ultimate question here is 'How will be keep the platform easy to use for beginners and will it still be powerful enough for large enterprises?' Also, by rejecting Zuckerberg for $1bn, did he make a wise move or not?

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